What a fractional CMO does
A fractional CMO is a part-time chief marketing officer. You get the strategy, leadership and accountability of a senior executive, for a fraction of the cost.
Strategy
Positioning, ideal customer, channel mix and where every marketing dollar goes.
Revenue and pipeline
Lead flow, conversion and follow-up, working hand in hand with sales.
Brand and messaging
One clear story across your website, sales calls, content and AI search.
Team and agencies
Leading your marketing people, contractors and agencies so the work ships.
Reporting
Clear numbers for the CEO and board: what marketing spends and what it returns.
The difference
A plan is not enough. You get systems that run 24/7.
Most fractional CMOs hand you a strategy and leave execution to someone else. Here the strategy comes with AI agents, apps and automations built for your business, working every hour of the day.
- AI agents that read your sales calls every week and improve your website from what prospects actually say
- Call recordings turned into follow-ups, decisions and next steps automatically
- A daily sales triage of replies, bookings and leads, so nothing slips
- A shared AI brain so every tool your team uses knows your business
- Internal apps and automations built in days, not months
- Visibility in ChatGPT, Gemini and Claude, where buyers now ask who to hire
When to bring one in
- Growth has stalled even though marketing looks busy
- Your CEO is running marketing on top of everything else
- Your marketing leader left, or you are about to hire one
- You just raised capital or have new growth targets to hit
- Agencies and contractors are working, but nobody owns the strategy
- Buyers ask AI who to hire, and your company is not the answer
How it works
- [01]
Diagnose
A review of your marketing, sales calls, data and AI visibility to find what is actually holding growth back.
- [02]
Plan
A 90-day growth plan with priorities, owners and the numbers that define success.
- [03]
Build and run
Strategy led, team directed, and AI agents and automations built to run around the clock.
- [04]
Report
Monthly reporting on pipeline and return, with the plan adjusted as results come in.
Client results
Questions
What is a fractional CMO?
A fractional CMO is a part-time chief marketing officer. You get senior marketing leadership, strategy, team leadership and accountability for results, without the cost of a full-time executive.
What does a fractional CMO do?
They own your marketing strategy and oversee execution: positioning, channel mix, budget, pipeline, brand and messaging, leading your team and agencies, and reporting results to leadership.
How is an AI fractional CMO different?
Most fractional CMOs hand you a plan. An AI fractional CMO also builds the systems: AI agents, apps and automations that keep improving your marketing every day, not just in meetings.
How much does a fractional CMO cost?
Across the market, most fractional CMOs charge between $5,000 and $15,000 a month, compared with $175,000 to $300,000 or more a year for a full-time CMO. Engagements here are scoped after a fit review.
How is this different from hiring an agency?
An agency executes tasks. A fractional CMO owns the strategy and the outcome, and directs your team and agencies so their work adds up to revenue.
Do you work with our existing team and agencies?
Yes. The role is to lead and get more out of the people and partners you already have, and to add AI systems where they save time or create leads.
Who is this for?
B2B and high-ticket companies, typically owner-led or growth-stage, that need senior marketing leadership but not a full-time executive.
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