50+ Amazing Ways to 10X Your Website Traffic (Generate Leads)

Whatever goal you set for your website, you can't achieve it without traffic.

What happens if you build the best conversion system on your website without traffic? The system falls flat.

Often, you hear website traffic being called a vanity metric. But getting traffic is like laying down a solid foundation for your home.

Whether you're building a skyscraper or a duplex, you need the right foundation.

Having said this, how do you attract valuable traffic to your website? The type of visitors ready to pay for your service or buy your product?

Luckily, I've compiled the ultimate list of 50 ways to help you attract valuable traffic to your site. Here we go.

1. Create great content consistently

Having poor content on your website is equivalent to wasting your visitor's time. As a result, most of them would bounce off your site never to return.

But what is great content? Unfortunately, you'll get as many answers as the number of people you ask.

A simple way I'd define great content is that it provides the right information for a visitor to solve their problems. Also, you have to provide the information in satisfactory detail.

According to the Googlesearch quality evaluator guidelines, a high-quality content page must have these characteristics:

Creating great content will depend on your audience. With a detailed buyer persona, you can create pieces of content that are likely to keep visitors on your website.

Another type of content to create is long-form content. Simply because it takes a high number of words to explain most topics in the required detail. And visitors appreciate this level of detail.

For instance, BuzzSumo and Moz found in a study that long-form content tends to acquiremore social shares and backlinks. Ultimately, this leads to more traffic.

2. Create content extensively about a topic

Visitors to your website want to learn from an expert on a topic. Also, expertise on a topic will boost your rankings on search engines and consequently increase your organic traffic.

To achieve this, create a pillar post that provides all the important details about a wide topic. Once you do this, you can then create cluster posts that go deeper into specific aspects of the topic.

Through this, there's a strong internal linking structure between your posts. This leads to more traffic in 2 ways:

• Visitors can find links to other interesting topics and click to read more.
• Search engine bots find it easier to crawl your website and index your pages.

3. Run a Google Ads campaign to promote the content

Considering that Google processes over3.5 billion daily searches, there's a big potential to capture a huge amount of traffic. And you can start attracting this traffic within a few days through Google pay-per-click (PPC) ads.

The beauty of Google Ads is that you can direct traffic to your most important pages. Whether a blog post, landing page, or sales page, you can show your pages to the right people. Consequently, you can convert these visitors with the right offers.

However, to get the best out of Google Ads, you need to carry out thorough keyword research. This is to find the keywords your ideal buyers use when they need your service.

Alternatively, you can use banner ads to advertise your business on Google’s partner websites. Even if you have a low budget, you can still run Google ads as you pay when a user clicks your ad.

4. Use Facebook ads to increase traffic to the content created

If you're going to advertise on social media, Facebook is the first platform to consider. With 2.9 billion monthly active users, you can target your ideal audience on this platform.

Facebook provides the option to select traffic generation as one of your campaign objectives.

Added to that, you can use Facebook's extensive targeting options to send your ads to users who are likely to visit your website. With these ads, you can generate traffic to important pages on your website.

Likewise, it's an effective way to boost exposure for a new product or a new feature in your service. The types of ads you can create on Facebook include:

• Image
• Video
• Carousel
• Slideshow
• Instant Experience
• Collection

And you can select where you want your ads to show up or use automatic placements so that Facebook can choose for you.

Another way to attract more traffic to your website is to boost posts.

This is easier to set up and can increase traffic to your valuable pages.

Here’s an example of a Facebook ad to increase traffic to a page on the New York Times:

Apart from increasing traffic to this page, conversions also go up.

5. Run a Twitter ads campaign to promote content

Twitter helps you to reach your potential customers and offer customer service. The potential reach of ads on Twitter is staggering, at 618.9 million impressions, or 7.7% of the total world population as per AJ Marketing. Therefore, it's useful when advertising in niches dominated by men.

When creating an ad, you have to select "Website click or conversions" to drive referral traffic from Twitter to your website.

Another point to keep in mind is the use of visuals in your ad as they attract more engagement than just texts. Likewise, ensure your ads are optimized for mobile as a majority of users access the service through their mobile devices.

While running your ads, keep track of your results to see the number of visits to your website. Here’s an example of a promoted tweet:

6. Use LinkedIn ads to direct people to your website

As a social media platform for business professionals, it's an important platform if you offer a B2B service on your website. The catch is that LinkedIn allows you to target professionals based on their job title and seniority.

You can promote important blog posts or landing pages where users can download guides. LinkedIn provides the option to advertise using:

• Sponsored content
• Text ads
• Sponsored InMail
• Dynamic Ads

In your campaign objective, select the option to send people to your website or content.

To improve your ad click-through rates, use large images of LinkedIn recommended size of 1200 × 627. Below is an example of a LinkedIn ad designed to get more visitors to the website:

7. Run Instagram ads to promote content

Since Facebook owns Instagram, you'll need to set up your Instagram ads on Facebook. One major consideration while setting up your Instagram ads is that you have to edit your placements so that Facebook can display your ads on Instagram.

Furthermore, you have to ensure your ad creative has the recommended sizes for Instagram. Having said that, it's important to note that Instagram has different demographics compared to Facebook.

This platform is dominated by millennials and Gen Xers. Also, it's especially useful if your business is in a niche with a visual appeal like fashion or food.

By running Instagram ads for his popular artworks, Mathieu Laca gained 3,000 new Instagram followers and a688% increase in traffic to his website.

8. Snapchat ads

TThis is a platform for the younger people and you should advertise here if this is your audience. According to Pew Research, 65% of U.S. adults under 30 report using Snapchat, compared with just 4% of the oldest age cohort..

Also, it's a platform with a higher female population. That makes Snapchat effective for fashion, entertainment, and other categories relevant to the young age groups.

You can create snap ads, story ads, and collection ads to direct users to your website. While choosing your marketing objective, you have to select the option to drive traffic to your site in the consideration stage.

In your campaign set up, select "Drive Traffic to Website" as your ad type so that users can swipe up to visit your site or landing page.

On Snapchat, short ads generally work best. So keep your ad short to engage your audience.

Here’s an example of a snap ad by Gucci:

9. Run Quora ads to promote your content

Over the years, Quora has grown to become one of the most popular websites online. The site is a big forum that attracts many experts.

As a result, there are so many quality answers which attract more viewers. You can take advantage of this by creating your ad on Quora.

While setting up your campaign, you have to select "Traffic" as your campaign objective.

Quora allows you to set up your targeting based on different criteria. So, you can show your ad on a topic, a specific question, to particular interests, and others.

With Quora ads, it becomes easier to drive traffic by targeting users who are likely to visit your site. Below is how a Quora ad looks like:

10. Pinterest ads to promote content

Pinterest is a female-dominated social platform. To be precise, 71% of users on this platform are women.

Pinterest users create boards to organize and plan future events like vacations, parties, cooking, and others. As a result of this, Pinterest drivesmore referral traffic than other social media platforms.

Unsurprisingly, it's the most popular social platform for food. Therefore, if your business is in the food, fashion, or other female-dominated niches, Pinterest is a platform to consider.

Another advantage you get with Pinterest is that your promoted pins will continue to bring in traffic even after the advertisement period. Once a Pinterest user saves your pin to a board, it changes from a promoted pin to an organic one.

In light of this, if you create a great pin for your ad, it will get more re-pins and reach even more users. To advertise on Pinterest, the platform allows you to select one of four campaign objectives.

To drive traffic to your website, select traffic as your objective.

Here’s Starbucks showing its coffee as part of a morning routine:

11. YouTube ads to promote content

Considering that YouTube is the second most visited website online, there's a big potential to refer a lot of traffic to your website. The most popular types of ads on YouTube are video ads. However, there are display ads too if you want that option.

The ad categories you can create are:

• Skippable in-stream ads
• Non-skippable in-stream ads
• In-feed video ads
• Bumper ads
• Outstream ads and Accompanying Content
• Masthead ads

While creating YouTube ads, select your campaign goals to help you get more traffic to your website.

And76% of YouTube viewers will skip the ad. But even when they skip, they're still10 times likely to visit your site or take other actions. What if they watch for 30 seconds or the full video? They're 23 times more likely to take an action.

To create effective video ads on YouTube, ensure your most important message is in the first 5 seconds. This way, you can get your message across even if users skip your video.

12. Attract visitors through content promotion with Reddit ads

Many businesses already drive traffic to their websites by sharing their pages on relevant subreddits.

When your post gets a massive number of upvotes, it can be featured on the Reddit front page and drive a huge amount of traffic. To make this better, Reddit ads give you the opportunity to even boost the traffic potential.

Reddit makes targeting easier as you can target subreddits that are closely related to the interests of your potential visitors. This way, you can show your ads to likely visitors.

Before setting up an ad, visit the subreddits to see the type of posts that works well on a particular subreddit. Alternatively, you can target based on audience interests. While creating your campaign, select "Traffic" as your campaign objective.

After this, set up your ad set and ad. Then, send it for approval. Here's an example of a Reddit ad:

13. Attract visitors from organic social media updates

With3.534 billion users, social media is a big opportunity for businesses to acquire valuable traffic. Because apart from interacting with friends, users also want to see messages from brands.

When you publish a page on your website, one of the first promotion steps is to share it on social media. Through this, posts show up to potential visitors.

To maximize your post reach and potential traffic, you need to share your page multiple times throughout your content's lifecycle. If you're a busy marketer or business owner, social media management tools provide the option to schedule your updates for weeks.

Below is an example of a social media update to drive website traffic:

14. Carry out website analysis to see where you can improve content, layout, images, processes, videos

Insight into your current website performance can provide clues on how to gain more traffic. A popular (and free) tool your website needs is Google analytics.

With Google Analytics, you get information about your website traffic and how visitors behave on your website. Some metrics available on Google analytics include:

• Number of page views
• Average time on page
• Bounce rates
• Time on site
• Language
• Location
• Referral sources

From these details, you can identify low-traffic pages or high-traffic pages with a high bounce rate. Furthermore, you can see pages where visitors drop-off from your website.

As a result, it's easier to make changes to your website content and design and track performance. Another vital metric available is your best traffic sources that you can exploit.

To put it simply, a thorough analysis helps you to track your traffic performance and update your strategy to increase traffic.

15. Make promotional offers to prospects and customers

Who hates a gift? Who wouldn't love to pay $50 for a product worth $100? Promotional offers are attractive to every prospect and customer. One of the thrills of a promotional offer is that it has an end date.

During this period, potential buyers visit your website to get more details about the promotional offer. Apart from generating more traffic, it also helps you to pull in more sales.

See a promotional offer from Scrub & Beyond:

While running a promotional offer, sharing with your email subscribers and social media followers will increase exposure.

For instance, Grammarly sends emails of promotional offers to users:

16. Collaborate with influencers

Most businesses have small audiences. So small that they're unable to gain their target amount of traffic. But you can widen your audience by collaborating with influencers.

Influencers are people who have built expertise in their work and popularity. Generally, there are two types of influencers:

• Macro influencers: these are usually celebrities with large followings. If you sell a product useful for the general populace, then collaborating with these influencers can bring more traffic.
• Micro influencers: these are usually experts in specific niches. They might have a fewer number of followers than celebrities, but their recommendations are taken seriously by their followers. Do you sell products in niches like fitness or software? This is a great option to gain more traffic.

Collaboration with influencers could be in exchange for money or free products. Ultimately, you have to come to an agreement with the influencer.

If you're looking for an example of collaborating with influencers, look no further than Airbnb. The company collaborated with celebrities and has reached Instagram users966 million times through these campaigns.

17. Build an email list

Email marketing is one of the most effective ways of attracting more visitors and converting them. In fact, email has an ROI of $44 for every dollar spent.

Having said that, the first step to effective email marketing is to build an email list. Compared to other platforms for earning referral traffic, you have total control of your email list as you own it.

How can you increase your traffic through your email list? After publishing a page, you can share a snippet about the page to your subscribers and provide a link to your page.

Here's an example from Jeff Bullas:

To build your email list, use these 4 common options:

• An email subscriber form on your web page
• Landing pages
• Lead magnets on landing pages
• Content upgrade on blog pages

With your email list, you can increase the number of repeat visitors to your website.

18. Engage with followers on social media

To improve the reach of your social media updates, you need to engage with your followers. After all, social media is a platform for interactions.

Some important actions to take include:

• Question and answer sessions
• Replying to comments
• Liking comments
• Resharing followers' posts

With these activities, you can build trust with your followers. And thereby, you make them likely to click through links to your website.

For instance, here's BestBuy replying to one of their potential customers:

You can see that the prospect visited and bought the product the same day.

19. Start a guest posting campaign to Acquire quality backlinks

Having access to a bigger audience is an effective way to acquire more traffic to your website. Moreso, it helps to build your popularity and authority as an expert.

Through a guest posting campaign, you provide valuable content to other websites that have your ideal audience. Furthermore, in the author bio, there's usually a backlink to your website.

In a single step, you can increase traffic to your website and improve search engine optimization. However, you need to keep in mind that guest posting requires a sound strategy.

Guest posting can only be effective when you publish on authoritative websites. The best practice is to find bigger websites in your industry likely to have an audience similar to yours.

Then research to find suitable post ideas for their website and send them a pitch. See an example of aguest post by Dr. Sharonrose Samelak about chiropractic care in pregnancy:

You can see a link to her website in the bio.

20. Perform on-page SEO

By ranking for the right keywords on search engines, you'll gain valuable traffic. But first of all, you have to carry out on-page SEO to help search engines understand what your page is all about.

Some on-page SEO elements to optimize for a keyword include:

• Headline
• URL
• Meta description
• Image alt text
• First few paragraphs

With proper on-page SEO, search engines can rank your page for your target keywords. Consequently, you acquire more organic traffic.

Here’s an example of on-page SEO from Moz:

21. Engage in outreach to acquire quality backlinks

One of the biggest ranking signals for search engine rankings is backlinks. In fact, Google’s Andrey Lipattsev called itone of the top 3 ranking factors.

As your website gains a bigger reputation, it begins to gain editorial backlinks from other sites. These are unsolicited backlinks.

But before then, you have to reach out to other websites to link to your page. While doing this, you have to ensure your page is useful to their audience.

Through backlinks, you attract more traffic to your page and also improve SEO. Here's a template of an outreach for a backlink:

With this technique, you have to be careful as Google will frown upon it if abused.

22. Use video marketing to acquire visitors

Over the years, video has become a popular media content. For instance, YouTube is the second most-visited website online.

But even more than that, Cisco predicts that videos will make up82% of the internet traffic by 2022. Luckily, there are many ways you can use videos to attract more traffic to your website.

Major platforms to use your videos are:

• YouTube
• Instagram
• Facebook
• Twitter

Viewers who like your videos on these platforms can click-through to your website to view more pages. Apart from that, you can use videos on your website pages to keep visitors engaged.

Moz Whiteboard Friday is a popular example of this:

23. Repurpose high-traffic content

Through your analysis, you'll find pages that are already pulling high traffic to your website. You can further boost the page traffic by repurposing the content into other formats.

Some content formats to consider are:

• Infographics
• Videos
• Slides
• Audio

To increase its effectiveness, the repurposed content can be featured on the text page. As a result of this, your page gets more shares and pulls in even more traffic.

24. Use the right SEO tools to improve search performance

To rank higher on search engine results pages (SERPs), you need the right insights from SEO tools. Some details you can acquire using SEO tools are:

• Valuable keywords through keyword research
• A page's SEO performance
• Current number of ranking keywords
• Current organic traffic
• Search engine ranking positions
• Competitors' search performance

By using the right SEO tools, you can get insight into your search performance and use that to update your strategy for better performance. SEMrush is a popular and effective SEO tool you can use to improve search performance.

25. Update outdated content

On the internet, new pieces of information become available every day. Your content that was great in 2016 might be outdated now.

By updating your old posts, especially the high-traffic ones, you can always keep the page relevant to attract more traffic. On one hand, Google favors fresh content in its search results.

On another hand, your readers want to get the most accurate information from your pages. To do this, create a plan to update your highest performing pages during intervals.

At least, you should update these pages once annually to keep them up-to-date.

26. Perform voice search optimization

Voice search is becoming popular. And the introduction of devices like Amazon Echo and Google Home has increased the number of voice searches.

For instance, a study by Edison Research shows that 16% of Americans 18 years and older now use smart speakers. This is equivalent to 39 million Americans.

Unsurprisingly, most of these users perform voice searches on their devices. Without a doubt, this is a big traffic opportunity for websites featured in voice results.

To perform effective voice search optimization, you need to:

• Target long-tail keywords
• Make your content conversational
• Create question and answer content
• Optimize for snippets

27. Create and optimize your Google My Business page

If you run a local business, then creating a Google My Business page and optimizing it can bring huge traffic to your website. When people search for your service in your locality, Google shows 3-pack local results to searchers.

On your Google My Business page, you have details such as:

• Name of business
• Address
• Phone number
• Website address
• Images
• Reviews

From your Google My Business page, a searcher might see enough to visit your website to get more information about your service. This increases website traffic and conversions.

Here’s a Google My Business page for an attorney in New York with the "Website" button evident:

28. Add your website to top local listings

Apart from Google My Business, there are other local listings to add your business for better local search rankings. Some of these local listings include:

• Yelp
• Bing Places for Business
• Facebook
• Foursquare
• Manta

The local directories mentioned above are for every business. In addition to that, you have to add your business to top listings for your profession. For instance, a medical practice should be listed on Zocdoc while a legal practice should be listed on Avvo.

However, one point to keep in mind is that your business name, address, phone number (NAP), and website URL has to be consistent across all local listings. This increases your business's credibility and helps you to rank higher for local searches.

Below is a listing on Zocdoc for a chiropractor:

29. Acquire online reviews from customers

Before a customer will buy your product or pay for your service, they'll likely check out online reviews. Whatever they read from your current customers will determine whether they visit your website or not.

This is confirmed by a BrightLocal study that revealed85% of consumers trust online reviews as much as personal recommendations. Added to this, reviews have a big impact on your local search rankings.

Unfortunately, very few customers will leave a review voluntarily. You can remind your satisfied customers at your business location to leave reviews on your preferred review sites.

Alternatively, use online review tools like BrightLocal or Whitespark to send review requests to your customers. It's vital to acquire reviews on review sites your customers are likely to visit. For example, Capterra and G2 are popular for software products.

From review pages, you gain more referral traffic. Especially if you've acquired positive reviews.

30. Submit your content to aggregator sites

Some websites help to organize content from other websites into different categories. Two popular examples are Technorati and NewsNow.

Although the power of aggregators in driving traffic has waned over the years, you can still acquire hundreds to thousands of views if your post gains traction.

To make this effective, you'd have to research the best aggregator sites for your niche. After this, follow each aggregator's guideline to have your site featured.

31. Perform internal linking of pages to increase the relevancy of your money pages

One of the best ways to increase traffic is through the internal linking of your pages. There are 2 major advantages to this practice:

• It improves your visitor’s user experience as they find other related pages they want to see.
• It becomes easier for search engine bots to crawl your website pages as they can follow the links.

Through internal linking, a visitor might visit 2 or 3 more pages on your website. This reduces bounce rates, increases time on site, and shows search engines your website is providing value to visitors.

From a page, you should link to 2 or 3 other pages on your website. Furthermore, use the right anchor texts for your links to increase click-through rates.

One of the best examples of internal linking is Wikipedia. On a single Wikipedia page, there are many opportunities for a visitor to view other pages.

32. Carry out technical SEO

One factor that affects traffic is the user experience on your website. Technical SEO improves the technical aspects of your website for better user experience and makes it easier for search engine bots to crawl.

Important actions to take during technical SEO include:

• Minimize website code and media to increase page speed
• Create XML maps for your website
• Fix broken links (error 404 pages) and implement necessary redirects
• Use canonical tags to eliminate duplicate content
• Set up meta tags

With proper technical SEO, visitors have a better user experience and view more pages. Moreso, search engines reward your website with higher rankings.

33. Engage in community development

Creating a community for your audience can increase the trust in your brand. Furthermore, this makes your audience likely to visit your website to view your pages.

To make your community effective, your audience has to contribute and get value from your community.

How can you develop a community for your audience? Some ways include:

• Membership on your website
• Facebook groups
• User-generated content

Through community development, your audience becomes more connected to your brand. As a result, they view more pages and offers on your website.

34. Retarget site visitors with Facebook ads

Most first-time visitors to your website will leave without converting. Consider this: Ad Roll found that 98% of first-time visitors will leave your site without buying.

But losing a first-time visitor doesn't mean you lose them forever. With Facebook remarketing ads, you can display ads to these visitors depending on the page they view.

By sending the right offer to them, you can bring them back to your website. This way, you gain more traffic and increase your chances of converting such a visitor.

35. Use "Click to Tweet" links

This has become a popular tactic. Because it works for most websites.

All you have to do is find quotes, statistics, tips, or points that are catchy and would attract Twitter users to click-through to your post. After doing this, navigate to clicktotweet.com.

Then enter the message you want to tweet. This tool will provide a custom link.

Finally, include the link in your content.

With that, you can increase your shares on Twitter and referral traffic to your website.

36. Use social share buttons on your site

Most times, you can't make your posts go viral alone. A post only goes viral when many people share the post on social media and their followers visit your site.

Considering this, it's difficult to make a page go viral without social share buttons. Provide social share buttons on your web page and encourage readers to share.

Another benefit of social share buttons is that they provide social proof. If a post has thousands of shares, then people see it as a valuable post and are likely to share too.

37. Write better headlines

What makes people click-through to a page and ignore another? The headline.

Websites like BuzzFeed and Upworthy get millions of views from their catchy headlines. To achieve this, they write up to 20 headlines for their posts before settling on the best.

According to legendary marketer, David Ogilvy, only 2 out of 10 people who see your headline will click it. Yet, you can increase your pageviews by improving your headlines.

In a classic example of catchy headlines, check out this post by The New York Times:

See the headline Forbes used to report it:

Which of those headlines will you click? It's no surprise that the Forbes article has gotten over 3.6 million views. Even for the keyword "Target pregnancy prediction," it ranks number one despite The New York Times creating the original article.

The best practice is to ensure your headlines provide clarity about what your post offers while still provoking curiosity in a potential reader.

38. Implement Schema markup

Even though search engines have grown smarter over the years, they still have problems understanding some words on your page. With schema markup, you can help search engines by providing important details about your page.

Some markup data you can add to your page are:

• Articles
• Book reviews
• Events
• Movies
• Products

These improve your click-through rates on SERPs as search engines are able to provide more details and extra links to your page.

However, schema markup can be too technical for most marketers. That's why the Google Structured Data Markup Helper is a handy tool to make the process easier.

39. Have a niche to attract loyal readers

Sure, you'll find some general websites that get a lot of traffic. But the websites that do best in terms of traffic are those focused on a niche.

By focusing on a niche, you're able to attract more loyal readers who will turn to repeat viewers. These viewers are also likely to convert to customers along the line.

Here’s WebMD, a website focused on health:

Here’s the Motley Fool, a website focused on personal finance:

Having a niche and focusing on it attracts the right readers and keep them on your website.

40. Create personalized email campaigns

In the early years of email, blast emails were the standard. Now, they're out of fashion.

Therefore, your subscribers will only open emails relevant to them. In fact, email personalization starts with your subject lines. For instance, personalized subject lines are 26% more likely to be clicked than non-personalized subject lines.

Besides that, personalization goes far beyond the subject lines. Personalized email campaigns involve sending emails to each subscriber based on their interests.

Unsurprisingly, subscribers view emails more and click-through to your website when they receive emails relevant to them. With automated email service providers like ConvertKit and Active Campaign, you can create sequences for different interests from your subscribers.

The catch is that these sequences are triggered automatically based on your subscribers' actions.

41. Get your website ready for the mobile-first experience

Over the years, mobile devices have taken the lead in terms of the number of website visits. Even, mobile devices account for 60% of Google searches.

As a result of this development, Google introduced mobile-first indexing. It means your page's mobile version will be indexed before the desktop version.

Therefore, mobile optimization is vital for 2 reasons:

• Visitors on mobile devices will bounce off your site if it looks poor on mobile.
• Your website will have lower search rankings on mobile devices if it's not mobile-friendly.

To check how mobile-friendly your website is, use the Google mobile-friendly test tool. Moreso, you'll get recommendations on how to make your site more mobile-friendly.

In most cases, using a mobile-responsive theme will make your website adjust to whatever screen size visits it. Through the use of a mobile-friendly design on its website, Offspring got a 25.59% increase in organic traffic.

42. Combine a giveaway contest with social shares

People want free things. And if you've observed one or two events, you'll notice that the word "FREE" can pull a lot of attention.

Hosting a giveaway and publicizing it can bring in more traffic to your website as people want to win the prize.

But it becomes better.

You can reward entrants with more entries if they share the giveaway with their friends. Through this, your giveaway becomes more popular than it already is.

That's what Noah Kagan did with this giveaway:

People who enter the giveaway will leave their emails which means Noah can reach them on a later date. To acquire even more traffic, people are encouraged to share with friends. Because it gives them more entries:

43. Create quality infographics

If you want your posts to gain a lot of social shares and traffic, you can't go wrong with an infographic. First of all, Demand Gen Report reveals that infographics can increase website traffic by 12%

Moreso, infographics are a great way to acquire backlinks. When other websites use your embed link to add your infographic to their sites, there's an automatic backlink to your site.

44. Target long-tail keywords in content creation

Often, head keywords (2 to 3 words) have higher search volumes than long-tail keywords. But long-tail keywords account for more searches.

Casie Gillette revealed that 50% of Google searches are 4 words or longer. Apart from that, long-tail keywords have 2 main advantages compared to head keywords:

• There is a lower competition which makes it easier to rank for.
• The searcher intent is clearer and therefore easier to create content to satisfy the intent (e.g. "winter shoes" vs "buy winter shoes in Boston").

While performing keyword research, you need to find long-tail keywords with your preferred intent. Through this, you can rank higher and gain more organic traffic. Not only that but also traffic likely to become customers later in your sales funnel.

45. Create a podcast and feature episodes in a blog post

For busy people who want to consume your content while doing other things, then podcasts are a great choice. That explains its growing popularity in the United States.

According to Edison Research and Triton Digital, 26% of Americans listen to podcasts. Imagine, that's about 73 million Americans.

Your audience can listen to these podcasts during their exercise routine or while driving. After creating podcasts, you should feature them in your blog posts so that visitors can listen and download.

Here's an example on our blog:

To make its creation easier, you can repurpose your written content into podcasts. With podcasts, you can gain more traffic from a part of your audience that prefers the audio content.

46. Host webinars and archive them on your site for future traffic

Webinars are simply seminars hosted online. They're cheaper than offline seminars and also provide access to a larger audience.

Webinars help you to connect with your audience and capture new leads for further contact. To improve attendance, send email reminders to your potential attendees a day before the webinar and on the webinar day.

Tools like GotoWebinar and Kajabi provide features to host your webinars. To even gain more traffic on your website, archive your webinars so that visitors can have access to them in the future.

Below is an example of a webinar from Kajabi:

47. Provide valuable answers on forums such as Quora

Sometimes, people go on forums to ask their questions rather than put it in search engines. Usually, this is to get a personalized answer from an expert.

On a forum like Quora or other professional forums, you should find relevant questions about your service. Moreso, these questions should be answered in detail by a blog post on your website.

All you have to do is provide an answer to this question and then link to your blog post where forum members can find more details. This helps to show your expertise, gain backlinks, and refer traffic to your website.

To avoid being spammy, you have to use this method when it's necessary rather than add a link to all your answers.

48. Drop insightful comments on bigger industry publications

To gain exposure as a business, an effective strategy is to drop comments on large industry sites. These are websites with a much bigger audience that can become aware of your business.

The key here is to drop excellent comments that would pique the curiosity of some of their readers to check you out. With these comments, you gain popularity and also referral traffic to your website.

By submitting insightful comments, Kevin Duncan landed a guest post on a top blog and more traffic to his blog.

49. Carry out competitive analysis to see Content Gaps

As a business, there are few things you can learn from your competitors. Especially if they're bigger and excellent competitors.

Through competitive analysis, you get to analyze different parts of your competitor's strategy to find opportunities to gain an edge. What are some pieces of valuable content on your competitor's website that are absent on yours?

With a tool like SEMrush, you can find keyword gaps between your website and a competitor's. With this, you see pieces of content your competitors are using to acquire more organic traffic and leads.

Finding content gaps uncovers pieces of content already producing results for a competitor. Creating and improving on this content can produce similar results for your business.

50. Retarget site visitors with Google Ads

Another ad platform that allows you to retarget users is Google Ads. When visitors leave your site without converting, you can show relevant banner ads to them later.

One big difference between remarketing on Facebook and Google is that remarketing ads are shown to Facebook users on Facebook while remarketing ads are shown on Google partner sites.

You can set the ad frequency and the time to show the visitor. This helps to improve click-throughs and conversions.

Conclusion

Getting traffic is integral to whatever campaign you're running on your website. Whether you want to increase brand awareness, acquire more leads, improve sales, or acquire customers, you need the right amount of traffic to hit your targets.

This ultimate guide is packed with 50 ways to drive valuable traffic to your website. Start putting these strategies to work and you'll be on your way to growing your website traffic and business results.